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Five Ways to Win with Augmented Reality (AR)
The first widespread iteration of Augmented Reality (AR) came into being in the form of Pokémon Go – the cult mobile app (whose whimsical novelty was ultimately short lived) that saw hordes of people...
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Welcome to the Age of Multisensory Digital Experiences
We live in an increasingly digital world. We communicate, work, shop and play digitally most of the time or at least a digital device is used at some point during these activities. Basically most of...
View ArticleGetting the X factor. Reaching a generation in turmoil.
Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the...
View Article4 ways to win with Boomers
Millennials and Centennials are spoken about so much in branding, it feels as though they have become a kind of obsession that we can’t escape. Recently our CI team in the UK has been considering a...
View ArticleHalloween is the new Christmas for make-up brands
Make-up brands and retailers have embraced Halloween in a big way this year, from the high-end to the high street. Dior released a series of ‘How to’ make up tutorials via its Instagram while high...
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More than skin deep – How social media is changing the face of the beauty...
Social media has changed the face of the beauty industry and it’s not just a superficial makeover or a passing trend that will be forgotten by next year’s catwalks. The rise of user generated content...
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Social Good Innovations
1. Straw-style filter makes any water clean water The original ultra-light straw style filter lets you drink directly from streams, lakes, and any water source, turning up to 1,000 liters of...
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Humanising Data
1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and...
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Purpose Driven Brands
1. Tesco is helping to combat harmful pesticide residues One of the world’s largest supermarket chains is launching safety bags that use photocatalysis to destroy toxic chemicals found on many fruits...
View ArticleServing The Squeezed Middle
From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7...
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